The weather’s heating up, swimsuits are re-emerging from the depths of the closet, and drinks are beginning to sport tiny umbrellas as garnishes. All this can only mean one thing: it’s almost time for Memorial Day weekend, and for Central Coast residents there’s only one place to be — Otter Productions and Collective Effort’s Avila Beach Party 2011!
The perfect way to kick off the summer party season, this rager — at the beautiful Avila Beach Resort — features big-name headlining acts LMFAO, Shwayze, and Cisco Adler. These two duos are sure to lead to one explosive event all evening long on Friday, May 27.
LMFAO, consisting of DJ/rappers Redfoo and Skyblu, bring the pounding electro, bottles popping in the club, black-out and dance all night side to the party, with songs like “Party Rock Anthem,” “Shots,”and of course, “I’m in Miami, Bitch.” These two crazy party animals know how to keep the energy high from the sunset, to the night time, to the early morning after-party.
Shwayze, a Malibu-born rapper, and Cisco Adler, producer and former Whitestarr frontman, bring a more laid-back, red cup, bikini beach party vibe to the event. Their summer anthem “Corona and Lime” will be sure to add some heat to Avila Beach before LMFAO tears the place up. These two L.A. guys are well known for working together on the MTV reality show “Buzzin,’” as well as their hit single of the same name.
The opening act for the party is someone you might not have heard of yet, but definitely will soon: a young MC who goes by the name of Chris Young the Rapper. Raised in San Diego, Young dropped out of the University of Arizona after one semester and moved to Los Angeles to pursue a career in hip-hop by any means necessary. Within months of the move Young joined forces with Cisco Adler and was touring the U.S. with him and Shwayze.
Since then, three years have gone by, and Young has continued to tour, as well as release several critically-acclaimed mixtapes and EPs. The rapper still works closely with Adler, including being signed to Adler’s label Bananabeat Records since August 2009. The rapper and producer most recently released Young’s debut EP on Bananabeat, entitled “1991.”
The “1991” EP, released late last year, has many noteworthy tracks, all delivered in Young’s trademark laid-back delivery. Coupled with Adler’s producing, the EP definitely showcases the duo’s California mentality, with standout tracks “Stop,” “Do You Love It (The Record Biz),” and “Stoned,” featuring Del the Funky Homosapien.
Only 21 years old, the rapper imparts a wisdom far beyond his years in his rhymes. His lyrics tell a story which goes far beyond the normal no-soul, radio-friendly hip-hop common today, while still staying funky, fresh, and undeniably catchy. In an interview with Hollywood Music Magazine, Young said, “That’s me though, I’m wild enough to start the party and wise enough to break up the fight. And I think it’s that light that sets me apart.” The socially-conscious, positive messages in his rhymes will remind Avila Beach party-goers to have fun, but always stay responsible at the same time.
Young’s latest mixtape, “Value Pack 2,” just dropped on April 1, and shows a new side to the usually chill rapper. Electronic influences are evident, making these tunes party-ready while still retaining Young’s smart and unique lyrics. The track “Party Animals” — produced by Philly remix duo Les Professionnels — is a sick rap-dance track with European flavor that will get bodies moving on the beach without a doubt. Also on the mixtape is a dope remix of Flight Facilities’ “Crave You,” one of last year’s biggest nu-disco tracks given a new life with the addition of Young’s fierce rhymes over Giselle Rosselli’s ethereal vocals.
“Chris Young is a real talent at a time when everything seems plastic and contrived. An artist who knows who he is and what he came for. I liken him to a young Nas or a Big L. He’s a lyricist but he knows how to put it in the form of a song,” Cisco Adler has said of his partner.
Young’s lyrical and freestyle talents, coupled with the new dance feel of “Value Pack 2” is one deadly combination that is sure to destroy the Avila Beach Resort early on and get everyone pumped to keep the party going the rest of the night. Make sure to get your tickets now for this all-ages Memorial Day Avila Beach Party people will be talking about for years! And don’t forget to get there early on Friday, May 27 to catch Chris Young the Rapper along with Shwayze, Cisco Adler, and LMFAO, as well as a warm-up DJ set by San Luis Obispo’s own Audiobit. PARTY!